{"id":795,"date":"2026-06-23T15:52:30","date_gmt":"2026-06-23T15:52:30","guid":{"rendered":"https:\/\/45mercantile.com\/dir\/795-2\/"},"modified":"2026-06-30T20:24:22","modified_gmt":"2026-06-30T20:24:22","slug":"about-us","status":"publish","type":"page","link":"https:\/\/45mercantile.com\/dir\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"795\" class=\"elementor elementor-795\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-340289d4 e-flex e-con-boxed e-con e-parent\" data-id=\"340289d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15ee4bba e-con-full e-flex e-con e-child\" data-id=\"15ee4bba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7173d4fc elementor-widget elementor-widget-heading\" data-id=\"7173d4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82ec957 e-flex e-con-boxed e-con e-parent\" data-id=\"82ec957\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2292cb8 elementor-widget elementor-widget-heading\" data-id=\"2292cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c164aef elementor-widget elementor-widget-text-editor\" data-id=\"c164aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-1101 alignleft\" src=\"https:\/\/45mercantile.com\/dir\/wp-content\/uploads\/2026\/06\/BestChoiceIcon_2x2.png\" alt=\"bestchoiceicon 2x2\" width=\"91\" height=\"91\"  title=\"About Us\" \/><strong>Embracing the spirit of Wisconsin.<\/strong><\/p><p>Our store celebrates the rich culture and diverse heritage of our region by offering a unique selection of locally crafted goods and cherished regional specialties. Our goal is to connect our customers directly to <strong>Best Choice Farms<\/strong> and the local producers behind our products, so you can buy with confidence knowing exactly where your food comes from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1fdcbd e-flex e-con-boxed e-con e-parent\" data-id=\"e1fdcbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ceeabab e-con-full e-flex e-con e-child\" data-id=\"ceeabab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-488e605 elementor-widget elementor-widget-image\" data-id=\"488e605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"964\" src=\"https:\/\/45mercantile.com\/dir\/wp-content\/uploads\/2026\/06\/gfx-rapids-store-1024x964.jpg\" class=\"attachment-large size-large wp-image-1108\" alt=\"gfx rapids store\" srcset=\"https:\/\/45mercantile.com\/dir\/wp-content\/uploads\/2026\/06\/gfx-rapids-store-1024x964.jpg 1024w, https:\/\/45mercantile.com\/dir\/wp-content\/uploads\/2026\/06\/gfx-rapids-store-300x282.jpg 300w, https:\/\/45mercantile.com\/dir\/wp-content\/uploads\/2026\/06\/gfx-rapids-store-768x723.jpg 768w, https:\/\/45mercantile.com\/dir\/wp-content\/uploads\/2026\/06\/gfx-rapids-store-1536x1446.jpg 1536w, https:\/\/45mercantile.com\/dir\/wp-content\/uploads\/2026\/06\/gfx-rapids-store.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"  title=\"About Us\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2daaae7 e-con-full e-flex e-con e-child\" data-id=\"2daaae7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6898871 elementor-widget elementor-widget-heading\" data-id=\"6898871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our History<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da819aa elementor-widget elementor-widget-text-editor\" data-id=\"da819aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>Sam and Jenn Zimmermann<\/strong> have always been rooted in the land. As owners of their own farm, they built their lives around producing quality food and taking pride in every step of the process. In 2021, they saw an opportunity to bring that same passion to the community, combining Rubi Reds and Highway 45 Meats into one home under the 45 Mercantile name.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">Today, <strong>45 Mercantile<\/strong> is more than a store. It&#8217;s a place where the people behind the products matter as much as the products themselves. Whether you&#8217;re stocking your pantry, looking for the perfect gift, or just stopping in to see what&#8217;s new, we&#8217;re glad you&#8217;re here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us Our Mission Embracing the spirit of Wisconsin. Our store celebrates the rich culture and diverse heritage of our region by offering a unique selection of locally crafted goods and cherished regional specialties. Our goal is to connect our customers directly to Best Choice Farms and the local producers behind our products, so you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-795","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/pages\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":26,"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/pages\/795\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/pages\/795\/revisions\/1122"}],"wp:attachment":[{"href":"https:\/\/45mercantile.com\/dir\/wp-json\/wp\/v2\/media?parent=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}