About Us
Our Mission
Embracing the spirit of Wisconsin, our store celebrates the rich culture and diverse heritage by offering a unique selection of locally crafted goods and cherished regional specialties. Connecting consumers to our “Best Choice” farms and producers so they can purchase with the confidence of knowing where their products come from.
History
Rubi Reds and Highway 45 Meats were both purchased in 2021, and were combined to create 45 Mercantile. Owners Sam and Jenn both were raised on a farm, so knowing where our products come from is very important. They created 45 Mercantile as a retail store to showcase the people behind the products, creating a unique experience for our customers.
